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Insights to Build a Better Website

Practical guides, tutorials, and strategies for small businesses using modern web tools.


The Matrix's Neo stopping bullets in the air

The Matrix Had Bullet Time. Your Website Has 1 Second

When The Matrix premiered in 1999, it didn’t just add another sci-fi entry to the shelf. It changed how movies looked, how action moved, and how audiences understood visual storytelling. And unlike many cultural moments, this one stuck.

Close up of Will Byers in Stranger Things 5

Entering the Upside Down: What “Stranger Things” Teaches Us About Branding

How one show turned nostalgia, typography, and world‑building into a masterclass in brand — and how StoryPress lets us bring that energy into a single post. Tonight, as Stranger Things returns for its fifth and final season, it’s not just Netflix lighting up.

This image depicts two web browser windows. The one on the left is labeled "Untitled Tab", while the one on the right displays the "Brand Name" logo.

The Favicon Fix — The 5‑Minute Branding Upgrade Most Sites Mis

Your favicon—the tiny icon in a browser tab—is one of the quickest ways to look credible and consistent online. StoryPress ships without a default icon so your brand is the focus from the start. This guide covers why favicons matter, how to create one that stands out, and how to confirm your site displays correctly across devices.

The image shows a laptop computer displaying an article about coffee and coffee drinks, surrounded by a cozy, cafe-like setting with furniture, plants, and lighting.

Why Small Businesses Choose StoryPress: 3 Things That Actually Matter When Building a Website

Most people aren’t struggling because websites are “hard.”

The image shows a collection of overlapping transparent windows representing web browser interfaces and a simplified web page layout.

Fixing Duplicate Content With Canonical Tags — The Overlooked SEO Essential

Duplicate content isn’t always about copying pages—it’s often unintentional. URL variations, parameters, or theme quirks can create multiple versions of the same page, splitting your SEO strength. This post explains how canonical tags solve the problem and how StoryPress prevents duplicates automatically.

The image shows a simple gray mountain landscape on the left and a web page advertisement for "StoryPress," a low-cost website builder, on the right.

Your Social Links Look Broken — Fix Your Open Graph Image

When someone shares your site on social media or messaging apps, the preview card is your first impression.

This image depicts various technological elements such as a search engine optimization (SEO) interface, a schematic structure, and an artificial intelligence (AI) network, symbolizing the integration of these technologies.

Structured Data & Schema: The Missing Link Between SEO and AI Discovery

Search is changing — fast.

comparison image showing a webpage without alt text on the left and one with descriptive alt text on the right, featuring an isometric illustration of a futuristic white car resembling a DeLorean.

Alt Text, Done Right: The Overlooked SEO + Accessibility Win

Most small sites overlook alt text

Collection of design tool logos including Squarespace, Figma, Webflow, Wix, and another design platform on gray background.

The 5 Best Website Builders of 2025

Creating a professional website doesn’t have to be complicated

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